We’ve all encountered it before; A time when we felt that the sale was in the bag, but all of a sudden they decide to pull away. Or a time when sales objections are brought forward, but yet they still walk away. The Brain Audit, a book by Sean D’Souza, goes through how the brain
Continue Reading »
What is Myers Briggs? Myers Briggs is a well-known personality typing system that was developed by Isabel Briggs Myers and her mother, Katharine Cook Briggs. They were heavily influenced by the writings of psychologist Carl Jung who was a protege of Sigmund Freud. They adopted a lot of Jung’s teachings and added their own observations
Continue Reading »
What is Card Sorting? Card sorting is an inexpensive and scientific method used by information architects and user experience designers to determine the organizational structure of websites and other projects. When executed properly, card sorting can help sort large quantities of information into its most logical and intuitive categories and even help to define navigation
Continue Reading »
If you’re reading this, it likely means you’ve been drawn here by a business interest, making you our ideal reader. Despite millions of blogs on the web – and the alarming statistic that over 50% are abandoned within the first 90 days – we’ve still decided to throw our hat in the ring, and attempt
Continue Reading »
